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ASSISTANT BRAND MANAGER – FOOD & BEVERAGE

Job Title: ASSISTANT BRAND MANAGER – FOOD & BEVERAGE
Location: Pathumwan
Industry:
Salary: Salary negotiable
Reference: JTH300003001368791
Contact Name: 480DB
Contact Email: 480DB@prtr.com
Job Published: May 04, 2017 17:32

Job Description

Job Description:

  • Taking brand ownership and providing the vision, mission, goals and strategies.
  • Turning brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Monitoring market trends and researching consumer markets and competitors’ activities in order to identify opportunities and key issues.
  • Coordinating with internal departments within the country as well as with regional teams.
  • Coordinating with external parties such as media or advertising agencies.
  • Handling consumer research models in order to identify volumetric forecasts.
  • Analysing brand performance, such as P&L analysis, retail audit analysis and taking corrective actions or initiatives to further strengthen brand performance.
  • Overseeing marketing and advertising activities in order to ensure consistency with product line strategies.
  • Approving marketing plans and activities (both above the line and below the line).
  • Analysing how the brand is positioned in the market and crystallizing targeted consumer insights.
  • Monitoring product distribution and consumer reactions.
  • Brainstorming new and innovative growth strategies.

Requirements:

  • Bachelor’s Degree in Marketing or any related fields.
  • At least 3 years of FMCG experience.
  • Having experience in launching marketing activities in a shop is a must.
  • Having experience in Customer Relationship Management (CRM) is preferred.
  • Strong marketing competencies.
  • Full understanding of media landscapes as well as retail environments in Thailand.
  • Strong negotiation and persuasion skills.
  • Fluency in English, both writing and speaking skills.   

Qualified candidates please submit your resumes stating present and expected salary & package details by click "APPLY NOW"