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SENIOR BRAND MANAGER

Job Title: SENIOR BRAND MANAGER
Location: Ladkrabang
Industry:
Salary: 180,000 - 200,000
Reference: 220db
Contact Name: 220db
Contact Email: 220db@prtr.com
Job Published: May 04, 2017 17:36

Job Description

Job Description:

 

  • Developing measurement tools for campaigns that use emerging and alternative media
  • Creating A&P strategy and appropriate budget allocation
  • Using consumer insights and opportunities as springboards to new ideas, directing efforts in line with business strategy and the brand vision
  • Developing full year brand strategy
  • Balancing investments and financial returns
  • Working on alternative portfolio scenarios to anticipate potential market developments
  • Managing the creative direction of the brand from concept to development and brand image

 

Qualifications:

 

  • Master’s Degree in business field disciplines.
  • At least 8 years of experience in brand management, particularly in FMCG and skincare industries.
  • At least 1 year of experience in supervising and coaching subordinate(s). 
  • Proficiency in English both verbal and written.
  • Good communication and people management skills
  • High degree of assertiveness with good relationship and interpersonal skills.