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ASSISTANT MARKETING MANAGER – PR AND ADVERTISING

Job Title: ASSISTANT MARKETING MANAGER – PR AND ADVERTISING
Location: Bangkok Area - Samutprakarn
Industry:
Reference: JTH300003001484125
Contact Name: 480DB
Contact Email: 480DB@prtr.com
Job Published: October 02, 2017 15:35

Job Description

Company Background:

Our client is a well-known home furnishing manufacturer who operates its business worldwide. They are currently seeking an Assistant Marketing Manager who is capable of strengthening the company’s brand and its competitive position, lead strategies that help to build a clear brand identity and make optimal use of all relevant media.

Location: Bangna, Samutprakan.

Salary: 50,000 - 65,000 Baht/month

Responsibilities:

Public Relations

  • Secure good relations with the media that are focused on home furnishings
  • Work with PR agency and be responsible for media content
  • Ensure that the local media receives sufficient support so that positive articles are written which support the company’s general marketing activities.
  • Plan and lead PR events, media launches, media interviews and whatever else is necessary to secure strong engagement with the media
  • Ensure that all managers receive necessary media training and support all store managers with local media contacts
  • Ensure that all media coverage is done in a way that does not have any negative effect on the company’s brand or reputation.

Advertising

  • Plan and ensure successful advertising campaigns (digital/social and web campaigns)
  • Manage advertising production
  • Evaluate local advertising opportunities
  • Support external advertising & activity evaluation
  • Handle overall advertising budget for the department
  • Ensure that in-store and external communications are in line with the company’s concept.
  • Coordinate and optimize all parts of the company’s marketing mix including range, price, in-store marketing and external marketing communication.

Catalogue & Brochures

  • Lead in the development, execution and final completion of catalogue (strategy, brief, production & distribution, follow-up).
  • Gather customer and visitor survey data for planning catalogue distribution.
  • Coordinate for brochures and other print media in order to achieve synergies or cost savings.
  • Coordinate the continuous research and fine tuning of primary market data.
  • Arrange any translation needed for local market.

Events & in-store activities

  • Create, implement and evaluate all in-store activities, including regional/local competitions, kids’ activities and workshops in order to make the store a fun day out for the family.             

Market Intelligence

  • Draft market intelligence report for the hiring manager and the store.

Qualifications:

  • Bachelor’s degree in any fields.
  • At least 3 years of marketing, PR, retail and advertising business experience is a must.
  • Experience in budget control will be considered as an advantage.
  • Be a team player with good presentation, interpersonal, organizing and communication skills.
  • Energetic, proactive, creative and independent
  • Goal and target driven.
  • Fluent in English both written and verbal.

Qualified candidates please submit your resumes stating present and expected salary & package details via APPLY NOW

P.RRecruitment and Business Management Co., Ltd.

2034/82 Ital Thai Tower, 18th Floor, New Petchburi Road,

Bangkapi, Huaykwang, Bangkok 10320

Tel02-7160000 Fax02-7160056

Website: WWW.PRTR.COM