Connecting...

BRAND MANAGER

Job Title: BRAND MANAGER
Location: Pathumwan
Industry:
Reference: JTH300003001422260
Contact Name: 114DB
Contact Email: 114DB@prtr.com
Job Published: July 14, 2017 16:47

Job Description

Company Background: 

Our client is a chemical trading company. They are currently seeking a dynamic and qualified candidate to work in the position of Brand Manager to support their growing business.

Responsibilities:

  • Analysing how the company’s brand is positioned in the market and crystalizing targeted consumer insights.
  • Understanding what motivates customers and what could cause them to choose the company’s brand over competitors’ brands (understand CRM).
  • Developing brand & product message and go-to-market plan.
  • Developing, implementing and executing marketing initiatives and activities for the brand, namely, all offline and online communication campaigns, roadshows & activation and other related campaigns of the brand.
  • Monitoring and evaluating competitors and trends in the marketplace, identifying opportunities and key issues.
  • Establishing performance specifications, cost and price parameters, market applications and sales estimates
  • Overseeing product P&L and driving market growth by brainstorming new and innovative growth strategies
  • Measuring and reporting performance of all marketing campaigns and assessing against goals (ROI and KPIs)
  • Overseeing marketing and advertising activities to ensure consistency with product line strategy
  • Monitoring products, sales and distribution

Qualifications:

  • Male or female aged 30 - 40 years old
  • Bachelor’s or Master’s Degree in Marketing or a related field (MBA is a plus)
  • At least 7 years of experience in advertising, marketing or brand management or proven working experience as a brand manager or assistant brand manager
  • Solid experience in Modern Trade & online product sales.
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Excellent command of the English language