Connecting...

BRAND MANAGER

Job Title: BRAND MANAGER
Location: Bangkok
Industry:
Salary: 60,000 – 70,000
Reference: JTH300003001493473
Contact Name: 657DB
Contact Email: 657DB@prtr.com
Job Published: October 11, 2017 17:11

Job Description

Company Background: 

Our client is a leading consumer product manufacturing and distributing company in the FMCG market. The company is currently looking for a suitably qualified candidate to join its team in the position of Brand Manager.

Responsibilities:

  • Analyzing and developing strategic brand positioning and go-to-market strategies.
  • Managing marketing communications activities, including social media, all in line with the communications and media strategy.
  • Creating brand communications for new product development and product adaptation in a proper context.
  • Executing advertisement and promotion activities to support category sales performance.
  • Monitoring product distribution and consumer reactions through focus groups and market research.
  • Measuring and reporting performance of all marketing campaigns, and assessing the performance against goals (ROI and KPIs).

Qualifications:

  • Bachelor’s Degree in Marketing, Advertising, Marketing Communications or related fields.
  • At least 8 years’ experience in brand management.
  • At least 3 years’ experience in FMCG Business.
  • Proactive and creative.
  • Strong analytical skills and data-driven thinking.
  • Very good command of English.