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BRAND MANAGER (FMCG)

Job Title: BRAND MANAGER (FMCG)
Location: Pathumwan
Industry:
Salary: 60,000 – 80,000
Reference: JTH300003001393141
Contact Name: 196DB
Contact Email: 196DB@prtr.com
Job Published: June 06, 2017 17:01

Job Description

Company Background

Our client is a manufacturer and trader of food & beverage products. The company now requires a well-organised, motivated and very fast learning person with leadership skills for the position of Brand Manager.

Job Description:

  • Being responsible for all above and below the line marketing.
  • Overseeing trade marketing and distribution.
  • Analyzing how the brand is positioned in the market and crystallizing targeted consumers’ insights.
  • Taking brand ownership and providing vision, mission, goals and strategies.
  • Translating brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Leading creative development and creating motivational stimulus to get targeted consumers to “take action”.
  • Establishing performance specifications, cost and price parameters, market applications and sales estimates.
  • Measuring and reporting performance of all marketing campaigns and assessing against goals (ROI and KPIs).
  • Coaching the team and getting the best from everyone.
  • Monitoring market trends and researching consumer markets and competitors’ activities to identify opportunities and key issues.
  • Overseeing marketing and advertising activities to ensure consistency with product line strategy.
  • Monitoring product distribution and consumer reactions.
  • Brainstorming new and innovative growth strategies.
  • Handing commercials.

Qualifications:

  • Thai nationality, aged 35 - 40 years old.
  • Bachelor or Master’s Degree in Marketing or related fields.
  • At least 5 years of experience in brand management of FMCG, preferably beverages.
  • At least 3 years of experience in marketing, product or brand management.
  • Having experience of overseeing above the line, below the line marketing, trade marketing and distributor management will be an advantage.
  • Strong background and achievements in FMCG businesses.
  • Must have experience of handing commercials.
  • Good communication and interpersonal skills.
  • Good leadership ability and possess creativity, an open mind and self-motivation.
  • Good command of English and be able to communicate well.

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