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MARKETING MANAGER

Job Title: MARKETING MANAGER
Location: Rama 4 Road, Bangkok
Industry:
Reference: JTH300003001413946
Contact Name: 172DB
Contact Email: 172DB@prtr,com
Job Published: July 04, 2017 18:11

Job Description

Company Background:

Our client is a manufacturer and trader of Food & Beverage Products. The company now requires a well-organised, motivated and fast learning person with leadership skills for the position of Marketing Manager.

Responsibilities:

  • Being responsible for marketing, above and below the line.
  • Overseeing trade marketing and distributor activity.
  • Analyzing brand positioning and crystalizing targeted consumer insights.
  • Taking brand ownership and providing vision, mission, goals and strategies.
  • Translating brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Leading creative development and creating motivating stimulus to get targeted population to “take action”.
  • Establishing performance specifications, cost and price parameters, market applications and sales estimates.
  • Measuring and reporting performance of all marketing campaigns, and assessing against goals (ROI and KPIs).
  • Coaching the team and getting the best from everyone.
  • Monitoring market trends, researching consumer markets and competitor activities to identify opportunities and key issues.
  • Overseeing marketing and advertising activities to ensure consistency with the product line strategy.
  • Monitoring product distribution and consumer reactions.
  • Brainstorming new and innovative growth strategies.
  • Handing commercial movies.

Qualifications:

  • Thai nationality, age 34 - 40 years old.
  • Bachelor or Master’s degree in Marketing or related fields.
  • Prior experience of overseeing marketing above the line, below the line, trade marketing and distributor management will be an advantage.
  • Good communication and interpersonal skills.
  • 8 years experience of FMCG brand management.
  • 3 years brand management experience of beverage products.
  • Good leadership skills, creative, open minded and self-motivated.
  • Good command of English.

We invite qualified candidates to submit your resume stating your present and expected salary by click "Apply Now"