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MARKETING MANAGER (CAR MAINTENANCE SERVICES)

Job Title: MARKETING MANAGER (CAR MAINTENANCE SERVICES)
Location: Bangkok
Industry:
Salary: 80,000-100,000
Reference: JTH300003001455066
Contact Name: 196DB
Contact Email: 196DB@prtr.com
Job Published: August 25, 2017 17:59

Job Description

Job Description:

  • Being responsible for marketing for all branding, trade marketing, above and below the line.
  • Overseeing trade marketing and branding.
  • Developing sales campaigns and promotion activities.
  • Providing the vision, mission, goals and strategies.
  • Translating brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Leading creative development and creating motivating stimulus to get targeted population to “take action”.
  • Establishing performance specifications, cost and price parameters, market applications and sales estimates.
  • Measuring and reporting performance of all marketing campaigns and assess against goals.
  • Coaching the team and get the best from everyone.
  • Overseeing marketing and advertising activities to ensure consistency with product line strategy.
  • Monitoring product distribution and consumer reactions.
  • Brainstorming new and innovative growth strategies.
  • Initiating and implementing marketing programs to increase sales revenues.
  • Monitoring the market situation and consumer trends and observing sales volumes in order to develop existing marketing programs and identify opportunities and key issues.
  • Ensuring campaign visibility.
  • Analysing how the brand is positioned in the market and crystallize targeted consumers’ insights.

Qualifications:

  • Female.
  • Thai nationality, 35-45 years old.
  • Master or bachelor’s degree in marketing.
  • Experience overseeing marketing above the line, below the line, brand management and trade marketing.
  • At least 3 years of experience at the management level in marketing.
  • Good communication and interpersonal skills.
  • Ability to lead, creative, opened minded and self-motivated.
  • Good command of English.

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