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VP MARKETING (BOOKSTORE)

Job Title: VP MARKETING (BOOKSTORE)
Location: Bangrak
Industry:
Salary: 250,000 – 300,000
Reference: JTH300003001431284
Contact Name: 375DB
Contact Email: 375DB@prtr.com
Job Published: July 26, 2017 17:46

Job Description

Company Background

Our client is a leading book retailer. They are looking for a talented candidate to join them in the position of VP Marketing.

Job Description:

  • Setting current and long-term goals for internal teams.
  • Designing and reviewing the Marketing Department’s budget.
  • Planning and managing all marketing activities for the bookstores in Thailand.
  • Being responsible for strategic planning, including market positioning, competitor analysis, customer segment selection, penetration plans and related product positioning.
  • Driving the digital marketing strategy, aligning with brand standards and executing within budget.
  • Overseeing marketing campaigns.
  • Utilizing marketing knowledge to enhance the use of content marketing, digital marketing, brand communication marketing and promotional marketing.

Qualifications:

  • Male or female, Thai nationality, 35 - 45 years old.
  • Significant marketing experience within a book or retail environment.
  • Ability to manage subordinates located in branches throughout Thailand.
  • Very good English language skills.
  • Innovative and a very creative thinker.