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PRTR Group at Thailand HR Tech 2024: Emphasizing the Human Element in the AI Era

PRTR Group, along with its subsidiaries The Blacksmith and Pinno Solutions, made a strong presence at Thailand HR Tech 2024, organized by the Personnel Management Association of Thailand (PMAT). The event showcased our comprehensive HR solutions, from recruitment and payroll services to cutting-edge HR applications and e-learning platforms.

Highlights

Insights from HR Professionals

Our two-day interactive sessions with HR practitioners revealed fascinating insights into the current state of HR:

🔥 Top HR Challenges

  • Employee turnover remains a persistent concern
  • The growing workload-to-headcount imbalance

🌟 Essential Skills for Modern HR

  • Tech literacy and AI understanding topped the list
  • Interestingly, “Empathy” emerged as a crucial skill, highlighting that the human touch remains irreplaceable

The event featured thought-provoking sessions from our leadership team:

✨ Risara Charoenpanich, PRTR Group’s CEO, delivered an insightful presentation on “Talent Transformation: Building Your Workforce for the Digital Frontier”

✨ Jariya Boonpitaksathit, SVP Training Services, The Blacksmith Co. Ltd., , and Khun Jitchanok R., VP Sales & Business Development, Pinno Solutions Co., Ltd.  speaking on the topic: “Decoding the Next-Gen HR Ecosystem: Where Strategy Meets Technology”

 

Our Stand on Technology and Human Capital

In an era where technology is reshaping HR, PRTR Group maintains a clear position: it’s not about choosing between people and technology. Instead, we believe in harmoniously blending human capabilities with technological advancement to create more value and efficiency in HR operations.

Catch Up on What You Missed

Watch the full sessions here:

  • “Talent Transformation: Building Your Workforce for the Digital Frontier” by Ritsara Charoenpanich Watch Here
  • “Decoding the Next-Gen HR Ecosystem: Where Strategy Meets Technology” by Jariya Boonpitagsatit and Jitchanok Rittising Watch Here
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